Curated auctions and private sales of football memorabilia, match-worn collectibles and signed artefacts — sourced, authenticated and sold with institutional discipline.
Sporting Reserve is a specialist auction and private sales house for sporting memorabilia — founded in Dubai and operating across the Gulf and internationally.
We exist because the market for sports collectibles in the GCC is underserved by specialist expertise. Global auction houses treat sport as a secondary category. Online marketplaces offer reach but not trust. Private brokers work on relationships alone, without institutional controls.
We occupy the space between all three: a curated, controlled platform where every lot carries verified provenance, independent authentication, and transparent sale terms. Our model combines public price discovery through auctions with the discretion and speed of private transactions.
Founded by Aleksei Gusev, the house is built on a single conviction: in this market, the brand that earns trust first wins. Everything else — scale, expansion, category growth — follows from that.
Every lot passes the same intake committee, authentication layer and provenance review — whether it sells at auction or through a private transaction.
Timed online sales and select hybrid events with strict catalogue standards. Every lot carries a provenance memo, condition report and authentication packet. Reserve policy is transparent; sell-through discipline is non-negotiable.
For consignors and buyers who prefer confidentiality. Same institutional controls — intake screening, title verification, settlement protocol — without the public stage. Faster execution, controlled exposure, direct negotiation.
We focus on investable sporting memorabilia with verifiable provenance. Mass sporting goods and generic fan merchandise are excluded by design.
Shirts, boots, gloves and equipment worn or used during official matches. The core of our premium segment — highest provenance bar, highest trust requirement.
Autographed items from verified sources. Only PSA, Beckett or equivalent certified items, or items with documented chain of custody from player or club.
Selected graded cards and rare inserts. Presented as a dedicated stream — not mixed with museum-grade memorabilia in the same catalogue section.
Match balls, vintage boots, and equipment with documented provenance from historic fixtures, tournaments and moments.
The rarest and most sensitive category. Accepted only with verified title, clear legal chain and full disclosure. No compromises on ownership disputes.
Multi-sport expansion, corporate formats, and charity sale partnerships — introduced only after processes and trust are established. Growth through control, not through catalogue inflation.
The sports memorabilia market is not empty. It is fragmented. We occupy the gap between global houses, online marketplaces, private dealers and direct club sales.
Our controls are not back-office detail — they are the product. Buyers pay premium because they trust the process behind every lot.
Category fit, minimum value threshold, seller KYC, ownership representations and preliminary pricing range. Reserve discussion begins here.
Layered verification: third-party opinion, provenance chain, internal rejection rules. No single point of trust. Right to reject at any stage.
Title memo, prior invoices, photographic evidence, correspondence trail. Gaps are disclosed, not hidden. Incomplete history = rejected lot.
Condition report, high-resolution photography, lot essay, reserve committee review. Publication only after full clearance from all gates.
Payment deadline, cleared funds before release, dispute window, seller holdback protocol. The hammer is not the end — settlement is.
We are selectively accepting consignments for our inaugural sales programme. If your item has strong provenance and falls within our specialist categories, we want to hear from you.
All submissions are reviewed by our intake committee within 5 business days. We reserve the right to decline any item that does not meet our provenance or quality standards.
Register your interest to receive early access to catalogues, sale announcements and private viewing invitations.
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